Developer Mojang released a free film-themed DLC for the game a week before the movie’s release to generate more excitement for the franchise.
This strategy resulted in a 25% increase in daily average players on the Saturday before the movie’s release and a 14% increase on the following Sunday. Both of these figures are week-on-week comparisons.
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This strategy resulted in a 25% increase in daily average players on the Saturday before the movie’s release and a 14% increase on the following Sunday. Both of these figures are week-on-week comparisons.
Read More On Tech4Gamers
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