AI Use In Games Leads To 40-60% Drop In Sales, Study Reveals

Aranzor

Expert
  • Study reveals that AI use in games can lead to a 40-60% drop in sales for established developers.
  • Titles that disclose AI use received 53% fewer reviews than non-AI games under similar conditions.
  • The research shows AI stigma is real and hits large-scale, established studios the hardest.

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