Asha Sharma: Xbox Needs 'Enduring New IPs,' It Will Not Survive With Just Established Franchises

A

Aranzor

Expert
  • Asha Sharma spoke at a town hall meeting, explaining that Xbox needs new franchises to survive.
  • She argues that relying on established billion-dollar franchises is not going to be enough.
  • The brand aims to reach a new set of audiences with fresh IPs in the future.

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