[Discussion] Xbox Seemingly Easing Off Its Ambitious Profitability Targets

sprite168

Expert
Xbox's continued financial struggles are no secret at this point, and it hasn't helped that Microsoft has pushed its first-party teams to aim for a 30% profit margin lately. Following major acquisitions like Bethesda Softworks, Activision Blizzard, and more, Microsoft attempted to look for results in the form of big profit numbers, but this meant that it put many of its own studios under a lot of pressure. Fortunately, a new report suggests the gaming giant is taking a step back from this approach.