Sony Reportedly Working On Original Character IPs To Compete With Nintendo And Sega

A

Aranzor

Expert
  • Sony is reportedly working on original character IPs with SCP to create a global evergreen mascot.
  • It is already considering multiple candidates, such as Yofukashikuma no Nemu, Pingu, and the Aibo Robot.
  • The company aims to earn 10 billion yen in sales by 2030 with its new character IPs.

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